Category killer

Category killer is a term used in marketing and strategic management to describe a product, service, brand, or company that has such a distinct sustainable competitive advantage that competing firms find it almost impossible to operate profitably in that industry. The existence of a category killer will eliminate almost all market entity, whether real or virtual. Many existing firms will leave the industry, thereby increasing the industry's concentration ratio.

See also

• market dominance strategies
• monopoly

This article is a stub. You can help Wikipedia by fixing it.

... Enter your search terms Submit search form   Web www.wikilookup.info   This article is from Wikipedia. All text is available under the terms of the GNU Free Documentation License.