Permission marketing

Permission marketing is a term used in e-marketing. Marketers will ask permission before they send advertisements to prospective customers. It is used by some internet marketers, email marketers, and telephone marketers. It requires that people first "opt-in", rather than allowing people to "opt-out" only after the ads have been sent.

Marketers feel that this is a more efficient use of their resources because ads are not sent to people that are not interested in the product. This is one technique used by marketers that have a personal marketing orientation. They feel that marketing should be done on a one-to-one basis rather than using broad aggregated concepts like market segment or target market.

See Also:

• information technology management
• management information systems
• management
• marketing
• promotion
• advertising
• e-marketing

Finding related topics

• list of information technology management topics
• list of management topics
• list of computing topics
• list of marketing topics
• list of Internet topics
• list of economics topics
• list of finance topics
• list of accounting topics
• list of human resource management topics
• list of business law topics
• list of production topics
• list of business ethics, political economy, and philosophy of business topics
• list of business theorists
• list of economists
• list of corporate leaders
• list of companies

... Enter your search terms Submit search form   Web www.wikilookup.info   This article is from Wikipedia. All text is available under the terms of the GNU Free Documentation License.